Corporate social responsibility and consumer behavior: The moderating effect of brand personality

Additional Metadata
Keywords	Corporate social responsibility (CSR), Consumer behavior, Brand personality, Competence, Ruggedness
Thesis Advisor	Ordabayeva, N., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24499
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ripping, F. (2011, December 13). Corporate social responsibility and consumer behavior: The moderating effect of brand personality. Marketing Management. Retrieved from http://hdl.handle.net/2105/24499

Corporate social responsibility and consumer behavior