A colorful brand logo: effective or not?: the effect of color in brand logo design on consumers´ perceptions

Additional Metadata
Keywords	Logo, Brands, Colours, Perception, Consumers, Daily consumer goods, Healthiness
Thesis Advisor	Fuchs, C., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24506
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roobol, T. (2011). A colorful brand logo: effective or not?: the effect of color in brand logo design on consumers´ perceptions. In Marketing Management.http://hdl.handle.net/2105/24506

A colorful brand logo: effective or not?