A colorful brand logo: effective or not?

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Keywords	Logo, Brands, Colours, Perception, Consumers, Daily consumer goods, Healthiness
Thesis Advisor	Fuchs, C., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24506
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roobol, T. (2011, September 15). A colorful brand logo: effective or not?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24506

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