What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand?

Additional Metadata
Keywords	Global brands, Local brands, Product categories, Age, Ethnocentrism
Thesis Advisor	Fuchs, C., Baaij, M.G.
Persistent URL	hdl.handle.net/2105/24508
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogeveen, M.C.H. (2013). What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand?. In Marketing Management.http://hdl.handle.net/2105/24508

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