What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand?

Additional Metadata
Keywords	Global brands, Local brands, Product categories, Age, Ethnocentrism
Thesis Advisor	Fuchs, C., Baaij, M.G.
Persistent URL	hdl.handle.net/2105/24508
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogeveen, M.C.H. (2013, September 2). What are the underlying perceptions of Dutch consumers when they are choosing between a global and local brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24508

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