Brand communications in people’s second language: The effects of using technical language

Additional Metadata
Keywords	Brands, Technical language, Language considerations, Source credibility, Advertising, Consumer behaviour
Thesis Advisor	Puntoni, S., Schouten, M.E.
Persistent URL	hdl.handle.net/2105/24514
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verheijen, J.L.M. (2011). Brand communications in people’s second language: The effects of using technical language. In Marketing Management.http://hdl.handle.net/2105/24514

Brand communications in people’s second language