Brand communications in people’s second language: The effects of using technical language

Additional Metadata
Keywords	Brands, Technical language, Language considerations, Source credibility, Advertising, Consumer behaviour
Thesis Advisor	Puntoni, S., Schouten, M.E.
Persistent URL	hdl.handle.net/2105/24514
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Verheijen, J.L.M. (2011, December 12). Brand communications in people’s second language: The effects of using technical language. Marketing Management. Retrieved from http://hdl.handle.net/2105/24514

Brand communications in people’s second language