Online teaser advertising in the movie industry

Additional Metadata
Keywords	Advertising, Film industry/market/sector, Marketing, Social media, Teasers, Online
Thesis Advisor	Bergh, B. van den, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/24540
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heuvel, M. van den. (2011). Online teaser advertising in the movie industry. In Marketing Management.http://hdl.handle.net/2105/24540

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