Online teaser advertising in the movie industry

Additional Metadata
Keywords	Advertising, Film industry/market/sector, Marketing, Social media, Teasers, Online
Thesis Advisor	Bergh, B. van den, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/24540
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Heuvel, M. van den. (2011, September 16). Online teaser advertising in the movie industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/24540

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