2014-09-16
Sponsoring and rivalry: sponsoring the right team
Publication
Publication
| Additional Metadata | |
|---|---|
| , , | |
| Rekom, J. van, Hurk, E. van der | |
| hdl.handle.net/2105/24541 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Koeijer, J.C.P. de. (2014, September 16). Sponsoring and rivalry: sponsoring the right team. Marketing Management. Retrieved from http://hdl.handle.net/2105/24541 |
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