How can a brand reach the status of a prototype brand or ideal brand to gain more value sales?

Additional Metadata
Keywords	Brand management, Ideals, Prototypicality, Involvement
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/24542
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fung-A-Loi, C.A. (2012, September 17). How can a brand reach the status of a prototype brand or ideal brand to gain more value sales?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24542

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