How can a brand reach the status of a prototype brand or ideal brand to gain more value sales?

Additional Metadata
Keywords	Brand management, Ideals, Prototypicality, Involvement
Thesis Advisor	Rekom, J. van, Jacobs-Belschak, G.
Persistent URL	hdl.handle.net/2105/24542
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Fung-A-Loi, C.A. (2012). How can a brand reach the status of a prototype brand or ideal brand to gain more value sales?. In Marketing Management.http://hdl.handle.net/2105/24542

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