Believing without seeing?: The need for congruity between advertising claims and visible intrinsic cues and its impact on product evaluations

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Ginkel, W.P. van
Persistent URL	hdl.handle.net/2105/24550
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Burgh, N. van der. (2009, September 30). Believing without seeing?: The need for congruity between advertising claims and visible intrinsic cues and its impact on product evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/24550

Believing without seeing?