2009-09-30
Believing without seeing?
Publication
Publication
The need for congruity between advertising claims and visible intrinsic cues and its impact on product evaluations
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Verlegh, P.W.J., Ginkel, W.P. van | |
hdl.handle.net/2105/24550 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Burgh, N. van der. (2009, September 30). Believing without seeing?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24550
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