Event sponsorship: assessing image transfer from sponsor to event: can sponsors provide value for the sponsored event through means of their image?

Additional Metadata
Keywords	Sponsorship, Event, Brand image, Image transfer, Event imgae, Sponsor image
Thesis Advisor	Raaf, D.I. de, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24551
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Smith, A. (2012, March 30). Event sponsorship: assessing image transfer from sponsor to event: can sponsors provide value for the sponsored event through means of their image?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24551

Event sponsorship: assessing image transfer from sponsor to event