2012-03-30
Event sponsorship: assessing image transfer from sponsor to event
Publication
Publication
can sponsors provide value for the sponsored event through means of their image?
Additional Metadata | |
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Raaf, D.I. de, Berens, G.A.J.M. | |
hdl.handle.net/2105/24551 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Smith, A. (2012, March 30). Event sponsorship: assessing image transfer from sponsor to event. Marketing Management. Retrieved from http://hdl.handle.net/2105/24551
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