The effect of brand personality on brand loyalty: Does product type make a difference?

Additional Metadata
Keywords	Brand personality, Brand loyalty, Product types
Thesis Advisor	Looman, J.L., Kavadis, N.
Persistent URL	hdl.handle.net/2105/24571
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, L. (2012, March 27). The effect of brand personality on brand loyalty: Does product type make a difference?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24571

The effect of brand personality on brand loyalty