The effect of brand personality on brand loyalty: Does product type make a difference?

Additional Metadata
Keywords	Brand personality, Brand loyalty, Product types
Thesis Advisor	Looman, J.L., Kavadis, N.
Persistent URL	hdl.handle.net/2105/24571
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lin, L. (2012). The effect of brand personality on brand loyalty: Does product type make a difference?. In Marketing Management.http://hdl.handle.net/2105/24571

The effect of brand personality on brand loyalty