2012-03-27
The effect of brand personality on brand loyalty
Publication
Publication
Does product type make a difference?
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Looman, J.L., Kavadis, N. | |
hdl.handle.net/2105/24571 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Lin, L. (2012, March 27). The effect of brand personality on brand loyalty. Marketing Management. Retrieved from http://hdl.handle.net/2105/24571
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