2014-07-10
Sponsorship: a strongly growing marketing activity
Publication
Publication
But what is the role of the underlying dimensions of sponsorship fit?
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Klooster, E. van ‘t, Berens, G.A.J.M. | |
hdl.handle.net/2105/24579 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bruijn, A. de. (2014, July 10). Sponsorship: a strongly growing marketing activity. Marketing Management. Retrieved from http://hdl.handle.net/2105/24579
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