Sponsorship: a strongly growing marketing activity: But what is the role of the underlying dimensions of sponsorship fit?

Additional Metadata
Keywords	Sponsorship, Fit dimensions, Marketing
Thesis Advisor	Klooster, E. van ‘t, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24579
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruijn, A. de. (2014, July 10). Sponsorship: a strongly growing marketing activity: But what is the role of the underlying dimensions of sponsorship fit?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24579

Sponsorship: a strongly growing marketing activity