Sponsorship: a strongly growing marketing activity: But what is the role of the underlying dimensions of sponsorship fit?

Additional Metadata
Keywords	Sponsorship, Fit dimensions, Marketing
Thesis Advisor	Klooster, E. van ‘t, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24579
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruijn, A. de. (2014). Sponsorship: a strongly growing marketing activity: But what is the role of the underlying dimensions of sponsorship fit?. In Marketing Management.http://hdl.handle.net/2105/24579

Sponsorship: a strongly growing marketing activity