2012-09-18
Inception of brand personality
Publication
Publication
Sophisticated and rugged brand personality transfer
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Bergh, B. van den, Bayerl, P.S. | |
hdl.handle.net/2105/24580 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Stoeva, D.V. (2012, September 18). Inception of brand personality. Marketing Management. Retrieved from http://hdl.handle.net/2105/24580
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