Inception of brand personality: Sophisticated and rugged brand personality transfer

Additional Metadata
Keywords	Brand personality, Sound symbolism, Semantic conditioning
Thesis Advisor	Bergh, B. van den, Bayerl, P.S.
Persistent URL	hdl.handle.net/2105/24580
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Stoeva, D.V. (2012, September 18). Inception of brand personality: Sophisticated and rugged brand personality transfer. Marketing Management. Retrieved from http://hdl.handle.net/2105/24580

Inception of brand personality