2011-09-19
Fear in advertising
Publication
Publication
The effect of concrete versus abstract fear appeals on self-positivity bias
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, , , , | |
Puntoni, S., Giessner, S.R. | |
hdl.handle.net/2105/24583 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Zenin, A.I. (2011, September 19). Fear in advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/24583
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