Fear in advertising: The effect of concrete versus abstract fear appeals on self-positivity bias

Additional Metadata
Keywords	Construal level theory, Advertising, Fear, Emotions, Self positivity bias
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24583
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zenin, A.I. (2011, September 19). Fear in advertising: The effect of concrete versus abstract fear appeals on self-positivity bias. Marketing Management. Retrieved from http://hdl.handle.net/2105/24583

Fear in advertising