Fear in advertising: The effect of concrete versus abstract fear appeals on self-positivity bias

Additional Metadata
Keywords	Construal level theory, Advertising, Fear, Emotions, Self positivity bias
Thesis Advisor	Puntoni, S., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24583
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zenin, A.I. (2011). Fear in advertising: The effect of concrete versus abstract fear appeals on self-positivity bias. In Marketing Management.http://hdl.handle.net/2105/24583

Fear in advertising