2012-03-08
Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level
Publication
Publication
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, , , , | |
Ataman, M.B., Greeven, M.J. | |
hdl.handle.net/2105/24588 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Choi, B.T.J. (2012, March 8). Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level. Marketing Management. Retrieved from http://hdl.handle.net/2105/24588
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