2012-03-08
Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level
Publication
Publication
| Additional Metadata | |
|---|---|
| , , , , | |
| Ataman, M.B., Greeven, M.J. | |
| hdl.handle.net/2105/24588 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Choi, B.T.J. (2012). Antecedents and the role of involvement in the creation of repurchase loyalty on a product category level. In Marketing Management.http://hdl.handle.net/2105/24588 |
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