2009-09-25
How many products are on promotion in this shopping basket?
Publication
Publication
Promotional effectiveness of national brands and private labels during economic contractions and expansions
| Additional Metadata | |
|---|---|
| Ataman, M.B., Li, T. | |
| hdl.handle.net/2105/24592 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Gubbels, M.E.A. (2009). How many products are on promotion in this shopping basket?: Promotional effectiveness of national brands and private labels during economic contractions and expansions. In Marketing Management.http://hdl.handle.net/2105/24592 |
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