Advertising effectiveness for new service launch

Additional Metadata
Keywords	Advertising, Effectiveness, New service launch, Communication strategy
Thesis Advisor	Looman, J.L., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/24594
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kovalenko, V.M. (2012). Advertising effectiveness for new service launch. In Marketing Management.http://hdl.handle.net/2105/24594

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