Advertising effectiveness for new service launch

Additional Metadata
Keywords	Advertising, Effectiveness, New service launch, Communication strategy
Thesis Advisor	Looman, J.L., Wiele, A. van der
Persistent URL	hdl.handle.net/2105/24594
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kovalenko, V.M. (2012, June 7). Advertising effectiveness for new service launch. Marketing Management. Retrieved from http://hdl.handle.net/2105/24594

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