2009-12-03
The relationship between consumer confidence and brand switching behavior
Publication
Publication
| Additional Metadata | |
|---|---|
| Verlegh, P.W.J., Eijk, A.R. van der | |
| hdl.handle.net/2105/24607 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Kamphuis, J. (2009, December 3). The relationship between consumer confidence and brand switching behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/24607 |
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