2009-12-03
The relationship between consumer confidence and brand switching behavior
Publication
Publication
Additional Metadata | |
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Verlegh, P.W.J., Eijk, A.R. van der | |
hdl.handle.net/2105/24607 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kamphuis, J. (2009, December 3). The relationship between consumer confidence and brand switching behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/24607
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