2013-06-27
Charity (brand) personality
Publication
Publication
The relation between charity personality and type of donors, in the nature & environment segment
| Additional Metadata | |
|---|---|
| , , , | |
| Raaf, D.I. de, Hoogervorst, N. | |
| hdl.handle.net/2105/24617 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Hilbrands, T.J.S. (2013). Charity (brand) personality: The relation between charity personality and type of donors, in the nature & environment segment. In Marketing Management.http://hdl.handle.net/2105/24617 |
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