2009-09-23
The effect of the economic recession on store brand share in consumer purchases
Publication
Publication
A study to investigate the impact of the recession at the individual consumer level, across different product categories
| Additional Metadata | |
|---|---|
| Wierenga, B., Bode, B. | |
| hdl.handle.net/2105/24620 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
|
Strien, A.L. van. (2009, September 23). The effect of the economic recession on store brand share in consumer purchases. Marketing Management. Retrieved from http://hdl.handle.net/2105/24620
|
|