2009-12-03
Brands can piggyback on competitors advertising
Publication
Publication
Additional Metadata | |
---|---|
Langhe, B. de, Stam, D.A. | |
hdl.handle.net/2105/24647 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Segers, R.A.P. (2009, December 3). Brands can piggyback on competitors advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/24647
|