Brands can piggyback on competitors advertising

Additional Metadata
Thesis Advisor	Langhe, B. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/24647
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Segers, R.A.P. (2009, December 3). Brands can piggyback on competitors advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/24647

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