It’s just getting better and better!: Product line history affects evaluations

Additional Metadata
Keywords	Consumer reviews, Product lines
Thesis Advisor	Paolacci, G., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/24651
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gelder, P. van. (2013). It’s just getting better and better!: Product line history affects evaluations. In Marketing Management.http://hdl.handle.net/2105/24651

It’s just getting better and better!