It’s just getting better and better!: Product line history affects evaluations

Additional Metadata
Keywords	Consumer reviews, Product lines
Thesis Advisor	Paolacci, G., Bergh, B. van den
Persistent URL	hdl.handle.net/2105/24651
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gelder, P. van. (2013, March 21). It’s just getting better and better!: Product line history affects evaluations. Marketing Management. Retrieved from http://hdl.handle.net/2105/24651

It’s just getting better and better!