To thine own self be true: creating the impression of sincerity trough packaging: the case of ‘Haagse Hopjes Cake’

Additional Metadata
Keywords	Packaging, Brand personality, Sincerity, Colours, Image
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/24666
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wiegant, M.P.G. (2011). To thine own self be true: creating the impression of sincerity trough packaging: the case of ‘Haagse Hopjes Cake’. In Marketing Management.http://hdl.handle.net/2105/24666

To thine own self be true: creating the impression of sincerity trough packaging