2011-09-22
To thine own self be true: creating the impression of sincerity trough packaging
Publication
Publication
the case of ‘Haagse Hopjes Cake’
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Rekom, J. van, Vries, H.J. de | |
hdl.handle.net/2105/24666 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Wiegant, M.P.G. (2011, September 22). To thine own self be true: creating the impression of sincerity trough packaging. Marketing Management. Retrieved from http://hdl.handle.net/2105/24666
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