To thine own self be true: creating the impression of sincerity trough packaging: the case of ‘Haagse Hopjes Cake’

Additional Metadata
Keywords	Packaging, Brand personality, Sincerity, Colours, Image
Thesis Advisor	Rekom, J. van, Vries, H.J. de
Persistent URL	hdl.handle.net/2105/24666
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wiegant, M.P.G. (2011, September 22). To thine own self be true: creating the impression of sincerity trough packaging: the case of ‘Haagse Hopjes Cake’. Marketing Management. Retrieved from http://hdl.handle.net/2105/24666

To thine own self be true: creating the impression of sincerity trough packaging