Hospital brand equity: The role of doctor reputation

Additional Metadata
Keywords	Brand equity, Health care industry/market/sector, Hospitals, Marketing Reputation, Doctors
Thesis Advisor	Ataman, M.B., Fliers, P.T.
Persistent URL	hdl.handle.net/2105/24707
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Li, B. (2012). Hospital brand equity: The role of doctor reputation. In Marketing Management.http://hdl.handle.net/2105/24707

Hospital brand equity