Online advertising: The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods

Additional Metadata
Thesis Advisor	Szymanowski, M., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/24713
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rotterdam, Q.G. van. (2009, December 15). Online advertising: The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods. Marketing Management. Retrieved from http://hdl.handle.net/2105/24713

Online advertising