2009-12-15
Online advertising
Publication
Publication
The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods
Additional Metadata | |
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Szymanowski, M., Wijk, R.A.J.L. van | |
hdl.handle.net/2105/24713 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rotterdam, Q.G. van. (2009, December 15). Online advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/24713
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