Online advertising: The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods

Additional Metadata
Thesis Advisor	Szymanowski, M., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/24713
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rotterdam, Q.G. van. (2009). Online advertising: The influence of banner advertising within social online communities on the brand awareness of fast moving consumer goods. In Marketing Management.http://hdl.handle.net/2105/24713

Online advertising