The effect of celebrity endorsers on perceived brand personality: A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand

Additional Metadata
Keywords	Celebrities, Endorsement, Brand personality
Thesis Advisor	Raaf, D.I. de, Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/24729
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beerden, B. (2012, September 21). The effect of celebrity endorsers on perceived brand personality: A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/24729

The effect of celebrity endorsers on perceived brand personality