2012-09-21
The effect of celebrity endorsers on perceived brand personality
Publication
Publication
A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand
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Raaf, D.I. de, Maas, A.J.J.A. | |
hdl.handle.net/2105/24729 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Beerden, B. (2012, September 21). The effect of celebrity endorsers on perceived brand personality. Marketing Management. Retrieved from http://hdl.handle.net/2105/24729
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