The effect of celebrity endorsers on perceived brand personality: A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand

Additional Metadata
Keywords	Celebrities, Endorsement, Brand personality
Thesis Advisor	Raaf, D.I. de, Maas, A.J.J.A.
Persistent URL	hdl.handle.net/2105/24729
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Beerden, B. (2012). The effect of celebrity endorsers on perceived brand personality: A research on the effects of using brand personality dimensions for selecting celebrities to endorse a brand. In Marketing Management.http://hdl.handle.net/2105/24729

The effect of celebrity endorsers on perceived brand personality