Free gift with purchase: On the timing of announcement of premium and sample gift promotions

Additional Metadata
Keywords	Gifts, Premium, Free samples, Promotions, Sales promotions
Thesis Advisor	Hooge, I.E. de, Leunissen, J.M.
Persistent URL	hdl.handle.net/2105/24731
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Huisman, S. (2012). Free gift with purchase: On the timing of announcement of premium and sample gift promotions. In Marketing Management.http://hdl.handle.net/2105/24731

Free gift with purchase