2012-09-19
The effects of the social media efforts on purchase behavior
Publication
Publication
Case of KLM
Additional Metadata | |
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Go, F.M., Roscovan, V. | |
hdl.handle.net/2105/24739 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Boer, R. de. (2012, September 19). The effects of the social media efforts on purchase behavior. Marketing Management. Retrieved from http://hdl.handle.net/2105/24739
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