The effects of the social media efforts on purchase behavior: Case of KLM

Additional Metadata
Keywords	Social media, KLM, Purchase intention
Thesis Advisor	Go, F.M., Roscovan, V.
Persistent URL	hdl.handle.net/2105/24739
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boer, R. de. (2012, September 19). The effects of the social media efforts on purchase behavior: Case of KLM. Marketing Management. Retrieved from http://hdl.handle.net/2105/24739

The effects of the social media efforts on purchase behavior