In-store marketing tools to drive sales: The case study : Philips AVC Cables and Connectors in European retailers

Additional Metadata
Keywords	Sales, Merchandising, In store merchandising, Shelf placements, Prices
Thesis Advisor	Rekom, J. van, Klijn, E.
Persistent URL	hdl.handle.net/2105/24745
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kavusturan, B. (2011, September 28). In-store marketing tools to drive sales: The case study : Philips AVC Cables and Connectors in European retailers. Marketing Management. Retrieved from http://hdl.handle.net/2105/24745

In-store marketing tools to drive sales