Why we watch, what we watch?: Sport & consumer related drivers of sport watching behaviour

Additional Metadata
Keywords	Advertising, Consumer characteristic, Consumer behavior, Sports
Thesis Advisor	Szymanowski, M., Stienstra, M.
Persistent URL	hdl.handle.net/2105/24758
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brittijn, J.A. (2011, June 24). Why we watch, what we watch?: Sport & consumer related drivers of sport watching behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/24758

Why we watch, what we watch?