Why we watch, what we watch?: Sport & consumer related drivers of sport watching behaviour

Additional Metadata
Keywords	Advertising, Consumer characteristic, Consumer behavior, Sports
Thesis Advisor	Szymanowski, M., Stienstra, M.
Persistent URL	hdl.handle.net/2105/24758
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brittijn, J.A. (2011). Why we watch, what we watch?: Sport & consumer related drivers of sport watching behaviour. In Marketing Management.http://hdl.handle.net/2105/24758

Why we watch, what we watch?