Product placement in movies: Investigating the comedy in a dramatic, adventurous and thrilling world

Additional Metadata
Keywords	Marketing, Product placement, Consumer attitudes, Film industry/market/sector, Ethically charged products, Acceptance, Regulation
Thesis Advisor	Looman, J.L., Beije, P.R.
Persistent URL	hdl.handle.net/2105/24771
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boxel, T.F.J. van. (2012, September 28). Product placement in movies: Investigating the comedy in a dramatic, adventurous and thrilling world. Marketing Management. Retrieved from http://hdl.handle.net/2105/24771

Product placement in movies