Product placement in movies: Investigating the comedy in a dramatic, adventurous and thrilling world

Additional Metadata
Keywords	Marketing, Product placement, Consumer attitudes, Film industry/market/sector, Ethically charged products, Acceptance, Regulation
Thesis Advisor	Looman, J.L., Beije, P.R.
Persistent URL	hdl.handle.net/2105/24771
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boxel, T.F.J. van. (2012). Product placement in movies: Investigating the comedy in a dramatic, adventurous and thrilling world. In Marketing Management.http://hdl.handle.net/2105/24771

Product placement in movies