Marketing with a meaning: The ‘CASE model’ for effective brand communication

Additional Metadata
Keywords	Brands, Communication, Marketing
Thesis Advisor	Bruggen, G.H. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24785
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kröse, J. (2012, September 25). Marketing with a meaning: The ‘CASE model’ for effective brand communication. Marketing Management. Retrieved from http://hdl.handle.net/2105/24785

Marketing with a meaning