2012-09-25
Marketing with a meaning
Publication
Publication
The ‘CASE model’ for effective brand communication
Additional Metadata | |
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Bruggen, G.H. van, Berens, G.A.J.M. | |
hdl.handle.net/2105/24785 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kröse, J. (2012, September 25). Marketing with a meaning. Marketing Management. Retrieved from http://hdl.handle.net/2105/24785
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