Marketing with a meaning: The ‘CASE model’ for effective brand communication

Additional Metadata
Keywords	Brands, Communication, Marketing
Thesis Advisor	Bruggen, G.H. van, Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/24785
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kröse, J. (2012). Marketing with a meaning: The ‘CASE model’ for effective brand communication. In Marketing Management.http://hdl.handle.net/2105/24785

Marketing with a meaning