2010-06-25
Nostalgia is not what it used to be
Publication
Publication
The effect of nostalgia on consumer behaviour
| Additional Metadata | |
|---|---|
| , , | |
| Verlegh, P.W.J., Berens, G.A.J.M. | |
| hdl.handle.net/2105/24797 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Greven, R.M. (2010, June 25). Nostalgia is not what it used to be: The effect of nostalgia on consumer behaviour. Marketing Management. Retrieved from http://hdl.handle.net/2105/24797 |
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