2010-03-26
Happily ever after?!
Publication
Publication
A study of brand personality similarity in co-brand arrangements for 100 global brands
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Lans, R.J.A. van der, Bergh, B. van den | |
hdl.handle.net/2105/24834 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Dieleman, E.P.I. (2010, March 26). Happily ever after?!. Marketing Management. Retrieved from http://hdl.handle.net/2105/24834
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