Happily ever after?!: A study of brand personality similarity in co-brand arrangements for 100 global brands

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Bergh, B. van den
Persistent URL	hdl.handle.net/2105/24834
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dieleman, E.P.I. (2010, March 26). Happily ever after?!: A study of brand personality similarity in co-brand arrangements for 100 global brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/24834

Happily ever after?!