Happily ever after?!: A study of brand personality similarity in co-brand arrangements for 100 global brands

Additional Metadata
Thesis Advisor	Lans, R.J.A. van der, Bergh, B. van den
Persistent URL	hdl.handle.net/2105/24834
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Dieleman, E.P.I. (2010). Happily ever after?!: A study of brand personality similarity in co-brand arrangements for 100 global brands. In Marketing Management.http://hdl.handle.net/2105/24834

Happily ever after?!