2009-09-24
Measuring return on marketing investments
Publication
Publication
And the use of marketing dashboards across industries : an exploratory research
Additional Metadata | |
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Ataman, M.B., Wijk, R.A.J.L. van | |
hdl.handle.net/2105/24849 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Post, M.L.J. (2009, September 24). Measuring return on marketing investments. Marketing Management. Retrieved from http://hdl.handle.net/2105/24849
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