Measuring return on marketing investments: And the use of marketing dashboards across industries : an exploratory research

Additional Metadata
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/24849
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Post, M.L.J. (2009, September 24). Measuring return on marketing investments: And the use of marketing dashboards across industries : an exploratory research. Marketing Management. Retrieved from http://hdl.handle.net/2105/24849

Measuring return on marketing investments