Measuring return on marketing investments: And the use of marketing dashboards across industries : an exploratory research

Additional Metadata
Thesis Advisor	Ataman, M.B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/24849
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Post, M.L.J. (2009). Measuring return on marketing investments: And the use of marketing dashboards across industries : an exploratory research. In Marketing Management.http://hdl.handle.net/2105/24849

Measuring return on marketing investments