2011-06-29
The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects
Publication
Publication
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Beukenkamp, P.A., Eijk, A.R. van der | |
hdl.handle.net/2105/24858 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Brons, B. (2011, June 29). The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects. Marketing Management. Retrieved from http://hdl.handle.net/2105/24858
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