The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects

Additional Metadata
Keywords	Television (TV), Commercial attitude, Brand attitude, Wear out effects
Thesis Advisor	Beukenkamp, P.A., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/24858
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brons, B. (2011). The moderating influence of brand attitude, television commercial attitude and television commercial variation on wear-out effects. In Marketing Management.http://hdl.handle.net/2105/24858

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