2009-09-28
The variety of choice
Publication
Publication
A study of the influence of assortment composition on consumer choice in different consumption situations
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Ataman, M.B., Smit, R.A. | |
hdl.handle.net/2105/24862 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vlist, L.F. van der. (2009, September 28). The variety of choice. Marketing Management. Retrieved from http://hdl.handle.net/2105/24862
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