The appraisal theory on promotions: Affect or cognition?

Additional Metadata
Keywords	Promotional tools, Cognition, Gifts, Free samples, Appraisal theory
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/24866
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoolderman, M.A. (2011, March 25). The appraisal theory on promotions: Affect or cognition?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24866

The appraisal theory on promotions