The appraisal theory on promotions: Affect or cognition?

Additional Metadata
Keywords	Promotional tools, Cognition, Gifts, Free samples, Appraisal theory
Thesis Advisor	Hooge, I.E. de, Stam, D.A.
Persistent URL	hdl.handle.net/2105/24866
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoolderman, M.A. (2011). The appraisal theory on promotions: Affect or cognition?. In Marketing Management.http://hdl.handle.net/2105/24866

The appraisal theory on promotions