Changing brand associations: A learning experiment

Additional Metadata
Keywords	Brands, Repositioning, Restructuring
Thesis Advisor	Ataman, M.B., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24874
Series	Human Resource Management , Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hylkema, J.J. (2012, March 13). Changing brand associations: A learning experiment. Marketing Management. Retrieved from http://hdl.handle.net/2105/24874

Changing brand associations