2012-03-13
Changing brand associations
Publication
Publication
A learning experiment
Additional Metadata | |
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, , | |
Ataman, M.B., Giessner, S.R. | |
hdl.handle.net/2105/24874 | |
Human Resource Management , Marketing Management | |
Organisation | Rotterdam School of Management |
Hylkema, J.J. (2012, March 13). Changing brand associations. Marketing Management. Retrieved from http://hdl.handle.net/2105/24874
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