2009-09-21
Does a sport teams performance affect consumer attitudes towards a sport team sponsor and does brand equity moderate these effects?
Publication
Publication
The football perspective
Additional Metadata | |
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Smeesters, D.H.R.V., Giessner, S.R. | |
hdl.handle.net/2105/24911 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kock, R.C. de. (2009, September 21). Does a sport teams performance affect consumer attitudes towards a sport team sponsor and does brand equity moderate these effects?. Marketing Management. Retrieved from http://hdl.handle.net/2105/24911
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