Does a sport teams performance affect consumer attitudes towards a sport team sponsor and does brand equity moderate these effects?: The football perspective

Additional Metadata
Thesis Advisor	Smeesters, D.H.R.V., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/24911
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kock, R.C. de. (2009, September 21). Does a sport teams performance affect consumer attitudes towards a sport team sponsor and does brand equity moderate these effects?: The football perspective. Marketing Management. Retrieved from http://hdl.handle.net/2105/24911

Does a sport teams performance affect consumer attitudes towards a sport team sponsor and does brand equity moderate these effects?