2011-06-09
The negation bias in word of mouth
Publication
Publication
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, , , , | |
Verlegh, P.W.J., Ginkel, W.P. van | |
hdl.handle.net/2105/24934 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Psarra, E.V. (2011, June 9). The negation bias in word of mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/24934
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